BREAK

Your work takes risks. Your project can, too.

WHAT QUALIFIES AS A BREAK KICKSTARTER PROJECT?

All BREAK KICKSTARTER projects should play with the structure or concept of running a campaign. Reinterpret a main component, like the project description, video, rewards, or updates, or reimagine what a Kickstarter project can be.

NOTE: You're expected to use the funds raised from your BREAK KICKSTARTER campaign to bring a creative project to life. Projects that involve sponsorship, refunding, or arbitrary redistribution of money raised will not be permitted.


HOW WILL YOU PROMOTE BREAK KICKSTARTER PROJECTS?

Throughout July and August 2019, we’ll celebrate BREAK KICKSTARTER projects on our site, Kickstarter Magazine, in our newsletters, and on Facebook, Instagram, and Twitter. 


CAN I BREAK KICKSTARTER'S RULES?

While we’re inviting you to break convention and assumptions, you’ll still need to be respectful of our community, and remember that your project must follow our rules and guidelines.


WHY SHOULD I LAUNCH MY BREAK KICKSTARTER PROJECT BETWEEN JULY 15 AND AUGUST 15?

Only projects that launch during this window will be included in our official BREAK KICKSTARTER promotions.


AND 

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◯ Break tradition ◯ BREAK HABIT ◯ BREAK EXPECTATIONS ◯ BREAK CONVENTION ◯ Break tradition ◯ BREAK HABIT ◯ BREAK EXPECTATIONS ◯ BREAK CONVENTION ◯ Break tradition ◯ BREAK HABIT ◯ BREAK EXPECTATIONS ◯ BREAK CONVENTION ◯ Break tradition ◯ BREAK HABIT ◯ BREAK EXPECTATIONS ◯ BREAK CONVENTION ◯ Break tradition ◯ BREAK HABIT ◯ BREAK EXPECTATIONS ◯ BREAK CONVENTION ◯ Break tradition ◯ BREAK HABIT ◯ BREAK EXPECTATIONS ◯ BREAK CONVENTION ◯ Break tradition ◯ BREAK HABIT ◯ BREAK EXPECTATIONS ◯ BREAK CONVENTION ◯ Break tradition ◯ BREAK HABIT ◯ BREAK EXPECTATIONS ◯ BREAK CONVENTION ◯
See more examples

Over the past 10 years the Kickstarter community has learned a thing or two about how to develop and run a Kickstarter campaign. With BREAK KICKSTARTER, we’re inviting you to reimagine everything. 

KICKSTARTER?

Create a Kickstarter project that reinterprets the basic components of a traditional campaign.

Add “Break Kickstarter” to your project title.

Launch your project anytime between July 15 and August 15, 2019. 


HOW

ANSWERS

QUESTIONS

TO

TAKE

PART

 KICKSTARTER

SOME IDEAS TO GET YOU STARTED:

Turn project updates into a choose-your-own-adventure experience.
 

Expose the nitty-gritty of how your project comes together by adding to your project video over time.

Design your project page in a way you’ve never seen before—tell your story only in emoji or images.

Make reward tiers an opportunity for backers to unlock a new element of your project, like a new character in your comic or player in your game.

Create packaging and shipping materials that become an essential part of the work—or the work itself.

Turn your project video into a web series that backers can revisit each day.

Approach your project page as an online gallery and allow visitors to back for an exhibition catalog.

IT MEAN

TO "BREAK"

This July, we invite you to rethink what a Kickstarter campaign can be.

Start your projectStart your project

We won’t make changes to the product for BREAK KICKSTARTER, but we’re excited to see how you’ll innovate on the existing platform. We believe in you.


CAN I REQUEST CHANGES TO THE KICKSTARTER SITE OR FUNCTIONALITY?

WHAT DOES

BREAK CONVENTION—
NOT OUR RULES

◯ BREAK CONVENTION—NOT OUR RULES ◯